CEO of GS1 Denmark, Lars Kyed has no doubt what will change and revolutionise GS1 Denmark in the future. Data, data and more data.
In common parlance, many people know the GTIN as a barcode, but technically the GTIN is the number below the barcode symbol itself, and can therefore also be used for other technologies such as 2D barcodes and RFID tags.
GS1Trade Exact is our service that ensures the quality of the product data you share with your trading partners and checks your physical product against the data you have entered in GS1Trade Sync.
When a product is quality assured, it is validated with an icon in GS1Trade Sync, so all trading partners can see that your product data has been quality checked by GS1Trade Exact.
We also offer to create the products for you. All you need to do is create an order and send a package of the product to us. Then we create, publish and quality assure all products in GS1Trade Sync.
For those who want the easy solution where we take care of everything from A-Z
Here we create the product from scratch in GS1Trade Sync based on the physical product. It also includes the Exact Product Quality Check, where a green validation stamp is included.
All requirement fields in GS1Trade Sync are filled in, as well as additional information on the product that is relevant for Exact Quality Check, such as storage instructions, claims (FSC label, Nordic Swan Ecolabel, Wholegrain label...), but marketing texts are excluded.
When creating a product, we must receive a physical copy of the product, and a creation form with additional information that is not included in the physical products must be attached when ordering. This can be found in the order form.
A product creation and quality check includes a maximum of one base unit + one case.
For those who have already created the product but would like to quality assure your data
Here we check the created product data in GS1Trade Sync against the correct final product.
Among other things, this is to ensure that online consumers have the same information available as the consumer looking at the product in the store.
When ordering the Exact Product Quality Check, it requires you to:
- have created and published data on the product in GS1Trade Sync.
- submits the physical products that can be checked. These must be the same as a customer would receive.
If you want both the base unit and the package quality checked, make sure to send us a full package.
A quality check includes a maximum of one base unit + one package.
For those who have already had a quality check but have a new label on your product
Here we check for updates to the corrected label information. For example, this could be an update of ingredient lists or recalculation of nutritional information.
With Exact Label Quality Check, you do not need to submit physical goods. It is possible to attach the updated label in a file to the order. Our task in an Exact Label Quality Check is to check the data entered against the data that appears in either the attached file or the product sent.
Prior to ordering the Exact Label Quality Check, it is important that you update the product's data in GS1Trade Sync.
If a physical product is submitted, a handling fee of DKK 160 will be added, except if product images are ordered at the same time via our service, GS1Trade Image.
Exact Label Quality Check can only be performed on products that have previously undergone Exact Product Quality Check.
The retail and foodservice industries experience many errors in their received master data, both in terms of logistics and label information. Because of this, data recipients require product data to be quality assured. GS1Trade Exact was established to help you do just that.
Your products must be created in GS1Trade Sync in order for us to quality assure your product data.
We are also able to correct your product data for you. This option is however not possible if you make use of an integrated solution.
GS1Trade Exact ensures that product data entered in GS1Trade Sync matches the physical product.
We measure the product and compare the physical product with the information provided by the supplier in GS1Trade Sync. Adjustments are then made if necessary.
GS1Trade Exact's quality assurance rules are based on GS1 standards and rulesets, including GDSN's standards for product master data and rules adopted by the GS1Trade Sync working group representing the Danish retail and foodservice industry.
Therefore, be sure to inform your suppliers of the following:
- GS1Trade Sync membership is required
- The products must be created in GS1Trade Sync
- Which products you want the supplier to have quality assured by GS1Trade Exact
GS1Trade Image provides professional marketing and planogram images that meet retailers' requirements and imaging guidelines.
If you want to create your own product photos, we can also help you get certified.
GS1Trade Sync is a data pool for product data exchange that your trading partners can access.
GS1Trade Sync streamlines data exchange between trading partners because data only needs to be entered in one place. This increases the quality of product data and creates value for you - and the entire value chain.
Below you will find lists of prices for GS1 subscriptions and services.
To be part of GS1 Denmark and get access to all our standards and services, you need a membership.
With a GS1 Denmark membership you also get one GLN/EAN.
Read our membership conditions here.
Price overview
GS1 Denmark membership, incl. one GLN/EAN
500 DKK / YEAR
GS1ID Identification numbers
GS1Trade Services
To get started with GS1Trade Exact, your company must be a member of GS1 Denmark. If you are already a GS1 member, go directly to My GS1 and order.
A membership gives you a unique number - called a GS1 company prefix - which you use to generate your globally unique identification numbers.
Product Creation: We create your product for you in GS1Trade Sync and make sure it is given a validation stamp, which shows your customers that your product is quality assured.
Quality Check: We make sure that your physical product matches the product data in GS1Trade Sync and confirm this by providing the green validation stamp in GS1Trade Sync.
Label Check: We check the updated label information of your previously quality checked products.*
*does not require submission of physical products
When you are about to launch a new product, your trading partners need to know certain product data before the product becomes available in store. Contact therefore your customer first to clarify requirements and deadlines.
Logistics information such as dimensions and weight ensures correct handling in warehouses, and planogram images allow best possible presentation of the product in the store.
When making your GS1Trade Exact order, you decide what is to be done with your products after the quality assurance is completed.
Return*: We make sure to arrange a return, but freight costs will be covered by yourself.
Destroyed: We make sure your products are destroyed after your ordered service is completed. Refrigerated and frozen goods are always destroyed and cannot be donated/returned.
Donate: We make sure to pass your products on to charities such as Mødrehjælpen and Projekt Hjemløs.
*If you want your products returned, we will keep them until the end of the week, plus additional two weeks in case we need them for follow-up tasks. Should you however wish to collect the products immediately, that can of course be arranged.
Our service GS1Trade Image offers product images, planogram images and styled images.
GS1Trade Image is located at the same physical address as GS1Trade Exact, making it easy and convenient to let us take care of the images at the same time.
We carry out the product creation and quality check within 10 working days after having received your product.
Express handling time is a maximum of 5 working days as opposed to 10 working days. Express orders are always prioritised, so they are first in line as soon as the product/item is received at GS1Trade Exact & Image in Ballerup. The charge for Express handling is an additional 100% of the fee of the chosen service.
If you want to know more about GS1Trade Exact or have any questions about our services, we recommend that you contact our trained consultants who are ready to help you.
Member Service opening hours:
Monday to Thursday: 08:30 to 15:30
Friday: 09:00 to 15:00