The Global Language of Business

NOTE: Thursday April 25th we can only be contacted by email, due to an internal event.

NOTE: Monday September 18th and Tuesday September 19th until 12 noon, we can only be contacted by email, due to an external event

Trust starts with traceability That's how many times a day you hear the sound of a GS1 barcode being scanned. This makes GS1 the world's most widely used system for supply chain standards in retail.

Learn much more about GS1 Denmark below and associated links. Enjoy.

What is GS1?

GS1 Denmark is the Danish division of the global standardisation organisation GS1.

We offer standards and services that support all operators in creating a more efficient, secure and sustainable supply chain. This can involve anything from implementing barcodes and tracking products and shipments - to exchanging master data, purchase orders and invoices.

Read more about who we are and how we work
The barcode turns 50 and is changing our lives - again

The barcode, which we see on virtually every product we encounter every day, turns 50 years old. What initally started as a hope to shorten supermarket queues has since - and without most people noticing it - evolved to play a crucial role for food and patient safety. Not just in Denmark, but all over the world.

Now the familiar row of vertical lines is facing a new look and a new desire. To contribute to the development of the circular economy and society's green transition.

On 3 April 1973, industry leaders in the US grocery sector created the 12-digit Universal Product Code (U.P.C. barcode) - an innovation that has since revolutionized our modern economy and society.
The US Uniform Code Council (UCC) is designated as the administrator of the new Universal Product Code (U.P.C) barcode, and on June 26 - in a Marsh supermarket in Ohio - a pack of Wrigley's chewing gum becomes the first product in the world to be scanned with a barcode.
The European Article Numbering Association (EAN) is established as an international, not-for-profit standards organization in Brussels. The new EAN barcode is fully compatible with the American U.P.C barcode. EAN Denmark is established on June 14, 1977.
GS1 is entering the healthcare sector, implementing standards to increase patient safety, promote supply chain efficiency - and improve the identification and traceability of medical products.
At the start of the new millennium, GS1 is present in 90 countries. LE@N, an Internet service that enables companies to exchange electronic orders and invoices with other Internet-based users, is established by GS1 Denmark.
GS1's Global Standards Management Process (GSMP) is launched, providing a neutral framework for industry to discuss common business challenges and establish new standards-based solutions for their businesses.
EPCglobal, Inc. is formed to develop standards for Electronic Product Code (EPC) and support the use of Radio Frequency Identification (RFID) technology. These standards find their way into the healthcare, fashion and technical industry sectors in particular. Electronic invoicing for the public sector is introduced via EAN. The first pharmaceutical packages are scanned in Denmark and a pilot project with bedside scanning based on GS1 standards takes place at Frederiksberg Hospital.
GS1 DataMatrix is approved and is the first two-dimensional barcode adopted by GS1. The GS1 Global Data Synchronization Network (GS1 GDSN) is also launched, enabling all companies to seamlessly share high-quality product information across countries and continents.
UCC and EAN are merging to create one global organization with 101 local GS1 member organizations, which is why many familiar standards are changing names. EAN location number is now called GLN and EAN item number GTIN. EAN-Danmark becomes GS1 Denmark.

In the same year, the first Danish data pool for the exchange of master data in retail, DADAS, is established.
The Falsified Medicines Directive is adopted, requiring all medicine packages of certain products to be marked with a unique GS1 2D barcode. Similarly, the 1169 Directive is adopted, requiring that digital consumers should not be put at a disadvantage compared to physical consumers.
GS1 receives accreditation by the U.S. Food & Drug Administration (FDA) as the issuing agency for the unique identifiers (UDI) used to globally and uniquely identify medical devices.
Le@n is upgraded in Denmark to the GS1Trade Transact service, and the BBC names the GS1 barcode one of the 50 things that created the modern economy.
GS1Trade Exact and GS1Trade Image connect to GS1Trade Sync and provide quality checks and product photos. GS1 enters the financial sector as an accredited issuer of Legal Entity Identifiers (LEI), which uniquely identify companies that engage in financial transactions.
The GS1 Registry Platform (GRP) is established as a platform for GS1 Company Prefixes (GCP), GTINs (or barcode numbers) and GS1 Global Location Numbers (GLN). Verified by GS1 facilitates the platform where brand owners can share data about their products to retailers and marketplaces.
In Denmark, GS1Trade Activate is launched, connected to the GS1 Registry Platform, which supports Verified by GS1 and provides a digital overview of a company's GTIN and GLN. The GS1 Digital Link standard emerges, with QR codes connecting consumers to data such as product information, promotions, ingredients and recipes.
GS1 is supporting the industry with an ambition to read two-dimensional barcodes - QR codes and GS1 DataMatrix barcodes - at retail outlets around the world by 2027. Meanwhile, a Norwegian pilot project shows that 2D barcodes are highly effective in the fight against food waste.
Digital product passports are part of a new EU legislative framework as part of the Green Agenda. General requirements for the product passport are that it must be based on open and interoperable standards. A joint report by the WTO and the World Economic Forum also points out that GS1's product and location identification makes global trade more efficient, inclusive and sustainable.
GS1 celebrates the 50th anniversary of the barcode together with the other 116 local GS1 member organizations. Over one billion products now have GS1 barcodes, scanned six billion times every day around the world.

What are GS1 standards?

GS1 standards provide a global, common language to identify, capture and share quality-assured data.

Our standards can help ensure traceability on anything, be it a liter of semi-skimmed milk, a medicinal product, a pallet, a container, a hospital bed, or a location such as a factory, a warehouse, a shop, a restaurant or even a field. 

Learn more about GS1 standards

Our employees

"We Love Standards" - and so should you.

It's no secret that GS1 employees are the biggest supporters of standards and standardized approaches.  

This makes them some of the most competent standardisation experts who daily advise large and small companies and organisations in Denmark as well as abroad.

Meet all GS1 Denmark employees

Current vacancies at GS1 Denmark

When trade in society is growing, GS1 Denmark also grows.

That's why we're always looking for new, talented people for our offices in Copenhagen and Ballerup. Follow us on this page and on social media where you'll find current vacancies.

View current vacancies

Legal matters

Here you will find information about the legal matters regarding GS1 Denmark including the organization's regulations, terms and conditions, competition guidelines and much more.

Go to legal documents

Download GS1 Denmark logo and tagline

Below you can download different versions of the GS1 Denmark logo.

Download logos in Zip file

News from GS1