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GS1Trade Sync

Efficient exchange of product data and images

GS1Trade Sync makes it easy to collect, validate and exchange product data and images in one place. You simply create and update your data in the system and your trading partners can access it in real time.

The system is based on validation rules and data models that ensure that legally required and relevant data is always provided for each product. This gives you peace of mind and saves time when sharing your data.

GS1Trade Sync is part of the GDSN network, the world's largest product data exchange network.

The most widely used system for product data

60.000+

Companies are part of the global community

200.000+

products registered in GS1Trade Sync

225+

Validation rules that contribute to high data quality

Product data must be correct

- but they must also be legal

Varefakta is an official partner of GS1 Denmark.

Portrait of Christian Grubbe, with dark hair, wearing a dark T-shirt and a black necklace against a pink background.
Christian Grubbe
Senior Analyst
Coop Denmark
"

When our suppliers share their product data via GS1, both parties save time and manual resources. We get valid data directly into our systems, which means a much smoother workflow and significantly fewer errors. Errors that would otherwise potentially affect hundreds of stores, employees and not least customers.

Logo for Coop Denmark

Become part of a global data community with GS1 GDSN

The world's largest product data network, the GS1 Global Data Synchronization Network (GS1 GDSN®), enables companies, regardless of market, to seamlessly exchange high-quality product data in real-time.

When you use GS1Trade Sync, you become part of the global data community where you can effectively trade with others.

How it works

1. Data provider creates product data

2. Registering product data in the GS1 Global Registry®

3. Data recipient sets up subscription to receive data provider's product data

4. Synchronization of product data

5. Confirmation of receipt of product data

Illustration of how companies exchange product data via GDSN datapools

Helping you comply with new EU regulatory requirements

Many companies are affected by EU legislation that requires increased documentation to promote green transition and responsibility.

GS1Trade Sync helps companies navigate complex regulatory requirements by offering concrete data fields in the system that make it easier to comply with regulations such as GPSR, EUDR and SUP.

EUDR: Reliable data on the origin of products

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The European Union Deforestation Regulation (EUDR) is a crucial measure aimed at curbing deforestation and preserving the world’s forests. The EUDR imposes strict requirements on companies that import or trade in specific raw materials and products related to forestry and derived resources within the EU. The aim is to ensure transparency and accountability across supply chains so that EU trade operators have access to reliable data on the origin of products that may have an impact on the world’s forest areas.

How does GS1Trade Sync support the EUDR?GS1Trade Sync provides your business with the tools to meet EUDR requirements. ThroughGS1Trade Sync, you can indicate whether your products are subject to the EUDR regulations and share this information with your trading partners. This provides a direct way to support compliance with applicable environmental legislation when you know whether a specific product is covered by the legislation.

The EUDR applies to products identified by specific customs tariff, INTRASTAT, and HS codes, making it possible to determine precisely whether a product requires a declaration of EUDR compliance. However, it is important to note that the EU also imposes additional documentation requirements, including through the EU-Traces system.

SUP: Correct labeling and documentation of single-use plastic products

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The Single-Use Plastics Directive (SUP Directive) is an EU regulation that addresses the challenges posed by single-use plastic products. Its goal is to reduce plastic pollution and promote recycling and circular solutions throughout the supply chain. The directive requires both proper labeling and documentation of single-use plastic products, which creates new requirements for manufacturers and suppliers.

‍How does GS1Trade Sync contribute to the SUP Directive?
‍With
GS1Trade Sync, companies can effectively comply with the requirements of the SUP Directive. The “Intended for single use (SUP)” field (ID: 5574) allows data providers to indicate whether a product or its packaging is single-use plastic. When this field is filled in, it ensures that data recipients can get a clear overview of which products are subject to the SUP Directive according to the supplier’s information. In addition to data sharing, the directive requires that products be correctly labeled in accordance with the established rules. These labels inform consumers about proper disposal and warn of the environmental consequences of improper handling. Examples of such labels include warnings about plastic content in filters and packaging.

GS1Trade Sync not only enables accurate data recording and sharing, but also ensures compliance with the labeling requirements central to the SUP Directive. If you indicate inGS1Trade Sync that your product’s packaging is subject to the legislation, the system will guide you to also enter the weight of the packaging*. *Effective February 22, 2025.

Version 1 of the labeling
SUP icon showing not to throw plastic waste on land or in the sea
Version 2 of the labeling

GPSR: Necessary product safety information

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The EU’s General Product Safety Regulation (GPSR) strengthens safety requirements for consumer goods and sets higher standards for transparency in the supply chain. The purpose of the GPSR is to protect consumers throughout the EU and ensure that products meet safety standards through clear communication and responsible data management.

‍How does GS1Trade Sync contribute to the GPSR?
‍With
GS1Trade Sync, it is easier than ever for companies to comply with GPSR requirements. Data providers can register and share contact information for responsible economic operators directly in the system, allowing trading partners to easily access the necessary information for each product. This helps increase product safety while ensuring that consumers can trust that the products they buy comply with applicable regulations and standards.

The GPSR feature inGS1Trade Sync covers a wide range of products, including skincare, beauty, household chemicals, clothing, textiles, and toys. GPSR information establishes a clear channel of communication with trading partners, enabling quick and efficient action on safety issues. In this way,GS1Trade Sync supports a high level of product safety while facilitating compliance with EU legal requirements.

Get your free access now

These industries in particular can benefit from GS1Trade Sync

When you create and maintain your products in GS1Trade Sync, you can exchange product data with all your trading partners at once. This saves you time, increases efficiency and improves data quality.

You can read more about how different industries can use GS1Trade Sync by clicking on the pluses below.

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Public procurement

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By adopting digital solutions and GS1 standards, the public sector can streamline its procurement and operational processes and facilitate relevant reporting and documentation.

GS1Trade Sync ensures that up-to-date and detailed product data can be easily exchanged between suppliers and buyers. The system also makes it easy for the public sector to document the composition of the food products they purchase, including the proportion of organic or plant-based products.

Retail and foodservice

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GS1Trade Sync makes it easy for you to exchange accurate product data and images with your trading partners, such as Dagrofa, Coop, Dansk Cater, and Hørkram. This means fewer errors, a more efficient workflow, and increased sales opportunities.

When it comes to food, accurate and up-to-date data is crucial, as omissions and errors can have consequences for those who consume the food. If you change your ingredient list, withGS1Trade Sync you only need to update it in one place, and all your trading partners will have the new information.

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Healthcare sector

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GS1 standards enable manufacturers and distributors to comply with legal requirements such as reporting to the U.S. medical device database GUDID and data requirements for Dutch hospitals.

GS1Trade Sync ensures accurate and easy exchange of product data, minimizing the need for manual data entry and repetitive updates when exchanging information on medical devices and other products. Through the product database, hospitals and regional health authorities gain access to up-to-date information on product specifications, origin, and environmental labels.

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Beauty

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GS1Trade Sync is also ideal for those working in the beauty industry. You can easily exchange product data and images—such as the ingredient list (INCI)—for makeup, skincare, dietary supplements, and hair dye with trading partners like Matas and Salling Group without having to worry about complicated Excel spreadsheets or endless emails.

It saves time, reduces errors, and builds trust in your products. Let’s work together to make buying beauty products more fun and easier.

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Transport and logistics

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GS1 standards make it possible to share product data and ensure transparency across borders and industries.

With solutions such as GTIN and pallet labels, your goods can be tracked efficiently from the factory to their destination, and withGS1Trade Sync , you can efficiently share product data with business partners. Whether they are stores, restaurants, or hospitals, we give you the tools to ensure fast and accurate delivery—and access to the global market.

Understand the business value of GS1Trade Sync

Get a business case that explains the business value of GS1Trade Sync concisely and precisely.

It's easy to forward and print out if you or a colleague, customer or other stakeholders need concrete examples of how GS1Trade Sync as a platform can create value for you.

Fact sheet on GS1Trade Sync describing the benefits of data sharing, membership benefits, and business value, including a pricing overview and contact information.

Overview of data recipients and solution providers

Data receivers in GS1Trade Sync

Curious about which companies and government agencies you can send data to in GS1Trade Sync? Get an overview.

Solution Providers in GS1Trade Sync

See which companies act as solution providers in GS1Trade Sync and what it entails.

Prices and subscriptions

Below you can see the prices for GS1Trade Sync.

GS1Trade Sync

To use GS1Trade Sync, an annual subscription is required, as well as one or more annual consumption subscriptions.

Your usage will be charged depending on whether you are a Data Supplier* or Data Receiver.

Read the terms of use for GS1Trade Sync

*If you wish to make use of the option to send data to FDA (U.S. Food and Drug Administration) and GUDID (Global UDI Database), an additional annual fee of DKK 50,000 ex. VAT will be added.

Subscription

Price

GS1Trade Sync subscription

2.163 DKK / YEAR

Requires GS1Trade Sync subscription:

GS1Trade Sync Corporate Group Agreement

3.245 DKK / YEAR

GS1Trade Sync Solution Provider*.

5.408 DKK / YEAR

FDA/GUDID supplement

54.075 DKK / YEAR

GS1Trade Sync - Transferring data from one account to another

Price for data

5.150 DKK

Price with pictures/stamps

7.725 DKK

GS1Trade Sync - Creating data abroad

Price for up to 10 products

5.150 DKK

Price for up to +10 products

Contact us for a quote

*This option allows you to send and receive data on behalf of other companies via your own account (GLN) in GS1Trade Sync. This means that you can send and/or receive data on behalf of others via a communication channel, and that you avoid having to maintain a communication channel per company you assist.

This could be, for example, if you assist other companies in sending data from their internal applications (PIM/ERP etc.) to GS1Trade Sync, or if you assist other companies in maintaining their website/webshop with the data they have registered in GS1Trade Sync. It is assumed that written consent is given by the companies that you as Solution Provider must be able to send and/or receive data on behalf of.

Pricing for data providers

Price

0 - 50 active GTINs

1.662 DKK / YEAR

51 - 100 active GTINs

2.975 DKK / YEAR

101 - 150 active GTINs

4.326 DKK / YEAR

151 - 200 active GTINs

5.408 DKK / YEAR

201 - 300 active GTINs

8.111 DKK / YEAR

301 - 400 active GTINs

9.734 DKK / YEAR

401 - 500 active GTINs

10.815 DKK / YEAR

501 - 750 active GTINs

16.223 DKK / YEAR

751 - 1,000 active GTINs

21.630 DKK / YEAR

1,001 - 2,000 active GTINs

43.260 DKK / YEAR

2,001 - 4,000 active GTINs

54.075 DKK / YEAR

4,001 - 6,000 active GTINs

64.890 DKK / YEAR

6,001 - 8,000 active GTINs

86.520 DKK / YEAR

8,001 - 10,000 active GTINs

97,335 DKK / YEAR

10,000+ active GTINs

108.150 DKK / YEAR

Prices for data recipients

Price

0 - 100 active GTINs

5.408 DKK / YEAR

101 - 200 active GTINs

8.111 DKK / YEAR

201 - 500 active GTINs

10.815 DKK / YEAR

501 - 1,000 active GTINs

16.223 DKK / YEAR

1,001 - 2,500 active GTINs

27.038 DKK / YEAR

2,501 - 5,000 active GTINs

43.260 DKK / YEAR

5,001 - 10,000 active GTINs

54.075 DKK / YEAR

10,001 - 25,000 active GTINs

64.890 DKK / YEAR

25,001 - 50,000 active GTINs

75.705 DKK / YEAR

50,001 - 75,000 active GTINs

86.520 DKK / YEAR

75,001 - 125,000 active GTINs

108.150 DKK / YEAR

125,000+ active GTINs

137.500 DKK / YEAR

Public research and analysis*

27.038 DKK / YEAR

*Members of this data recipient group must be public authorities, research institutes or not-for-profit organizations that use the received data for analysis or research.

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Get started withGS1Trade Sync

Meet our members

We have gathered a number of relevant cases on how our members use GS1Trade Sync.

Questions and answers

Below you'll find some of the questions we've already received about this service - and the answers we've given.
Maybe this is what you're looking for. Otherwise, feel free to contact us.

How is GS1Trade Sync connected to GDSN?

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Four times a year, GDSN is updated, which is the standard on which the GS1Trade Sync platform is based.

On the technical documentation page you can find the latest updated Danish documentation covering the fields we primarily use in the Danish market.

Go to technical documentation.

Who receives my product data?

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You can provide data to a wide range of companies in the retail and foodservice sector via GDSN. And new ones are constantly being added.

You can also provide data for public research and analysis.

See the list of data recipients.

How do I create products in GS1Trade Sync?

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Whether you're a beginner or need help with more advanced features, we're here to help.

Your membership automatically gives you access to free online courses with our specialists as well as tutorials and video guides in GS1Trade Sync. Of course, you are always welcome to call or write to us.

Get help and advice.

Can I use GS1Trade Sync in combination with other services?

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Yes, you can do that. In fact, several of our services require that you have created your products in GS1Trade Sync.

If you have, you can also benefit from GS1Trade Exact (quality assurance of product data) and GS1Trade Image (product images). That way you get the most out of your membership.

See all our services.

Can I influence how much I pay for my subscription to GS1Trade Sync?

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Yes, definitely. The subscription to GS1Trade Sync is consumption-based, which means that you only pay for the product data you actually use.

You can therefore review your products in the system and remove or adjust the data you do not need so that you only pay for relevant data.

See how to do it in this step-by-step guide.

Why can't my customers see my data?

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There can be several reasons for this. For example, the customer hasn't set up a subscription to your GLN number or your data is set up as private.

Follow these instructions for help.

Combine our services

GS1Trade Exact

GS1Trade Exact ensures the quality of your product data. All physical products are checked against the data entered in GS1Trade Sync.

With this service, you get quality-assured data that benefits the entire supply chain.

GS1Trade Image

GS1Trade Image provides professional marketing and planogram images that meet retailers' requirements and imaging guidelines.

If you want to create your own product photos, we can also help you get certified.

Get professional help with your product data – fast, accurate, and secure

We help you with complex and resource-intensive data tasks – for example, in connection with business transfers or when your data needs to be adapted to foreign markets with different validation requirements.

Help with data transfer

Here'swhat you get

  • Correct and secure transfer of product data to new CVR/GLN number
  • Transfer of agreed data, images, and any validation stamps
  • Confidence that your data is ready for use by your recipients

How it works

  • We handle the entire data transfer
  • You then simply need to publish the data again.

Product data:

5.150 DKK

Product data including images and validation stamps:

7.725 DKK

Create data for foreign markets

Here'swhat you get

  • Professional creation of product data for export
  • Compliance with market and country-specific requirements
  • Review of the setup so you can do it yourself next time

How it works

  • We create data and review the setup with you
  • You will be equipped to create data yourself in the future.

Price for up to 10 products

5.150 DKK

Price for +10 products

By appointment

Product creation in GS1Trade Sync

You get

  • Get help creating products inGS1Trade Sync or check that you have created data correctly
  • We create the products for you
  • Then simply publish the data


How it works

  • We create the products for you
  • Simply publish data when it is ready

Up to 10 products

10.250 DKK

Up to 25 products

20.500 DKK

Fill out the form and we will get back to you as soon as possible

Get help and advice

On this page you will find answers to the questions we receive most often. We have also prepared guides that explain how things work in writing and on video. You are also welcome to contact us.

Meet our experts

Morten Buch
CCO / Head of Industry Engagement