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GS1Trade Sync

Keep track of your product data and images in one place

GS1Trade Sync is a system for exchanging product data and images, where data is gathered in one place so it is available in real-time when your trading partners need it.

The system is built on validation rules and data models that ensure that legally required and relevant data is always provided for each product.

GS1Trade Sync is part of the GDSN network, the world's largest product data network.

The most widely used system for product data

+60.000

Companies are part of the global community

+200.000

products registered in GS1Trade Sync

+225

Validation rules that contribute to high data quality

Make it easy to exchange product data with others

Get rid of manual work in Excel sheets and get a system to create and exchange master data about your products in real-time!

See how GS1Trade Sync can easily and conveniently contribute to consistent data between you and your customers - in Denmark and around the world.

Christian Grubbe
Senior Analyst
Coop Denmark
"

When our suppliers share their product data via GS1, both parties save time and manual resources. We get valid data directly into our systems, which means a much smoother workflow and significantly fewer errors. Errors that would otherwise potentially affect hundreds of stores, employees and not least customers.

Logo for Coop Denmark

A global data community with GS1 GDSN

The world's largest product data network, the GS1 Global Data Synchronization Network (GS1 GDSN®), enables companies, regardless of market, to seamlessly exchange high-quality product data in real-time.

When you use GS1Trade Sync, you become part of the global data community where you can effectively trade with others.

How it works

1. Data provider creates product data

2. Registering product data in the GS1 Global Registry®

3. Data recipient sets up subscription to receive data provider's product data

4. Synchronization of product data

5. Confirmation of receipt of product data

Illustration of how companies exchange product data via GDSN datapools

Helping you comply with new EU regulatory requirements

Many companies are affected by EU legislation that requires increased documentation to promote green transition and responsibility.

GS1Trade Sync helps companies navigate complex regulatory requirements by offering concrete data fields in the system that make it easier to comply with regulations such as GPSR, EUDR and SUP.

EUDR: Reliable data on the origin of products

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The European Union Deforestation Regulation (EUDR) is a crucial effort to curb deforestation and conserve the world's forests. The EUDR sets strict requirements for companies importing or trading specific raw materials and products related to forestry and derived resources in the EU. The aim is to ensure transparency and accountability across supply chains so that EU trade actors have access to reliable data on the origin of products that may have an impact on the world's forests.

How does GS1Trade Sync contribute to the EUDR?
GS1Trade Sync gives your business the tools to meet the EUDR requirements. Through GS1Trade Sync you can indicate whether your products are covered by the EUDR and share this information with your trading partners. This provides a direct path to support compliance with applicable environmental legislation when you know whether a specific product is covered by the legislation.

EUDR applies to products identified by specific customs tariff, INTRASTAT and HS codes, making it possible to accurately determine if a product requires EUDR compliance information. However, it is important to note that the EU also has additional requirements for documentation, including via the EU-Traces system.

SUP: Proper labeling and documentation of single-use plastic products

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The Single Use Plastics Directive (SUP Directive) is an EU legislation that addresses the challenges of single-use plastic products. The aim is to reduce plastic pollution and promote recycling and circular solutions throughout the supply chain. The directive requires both proper labeling and documentation of single-use plastic products, creating new requirements for manufacturers and suppliers.

How does GS1Trade Sync contribute to SUP?
‍With
GS1Trade Sync, companies can effectively meet the requirements of the SUP directive. Field (ID: 5574) Single Use Only (SUP) allows data providers to indicate whether a product or its packaging is single use plastic. Completing this field ensures that data recipients can get a clear overview of which products are subject to the SUP directive according to the supplier's information.
In addition to data sharing, the directive requires that products are correctly labeled in accordance with the set rules. These labels inform consumers about proper disposal and warn about the environmental consequences of improper handling. Examples of such labels include warnings about plastic content in filters and packaging.

GS1Trade Sync not only enables accurate data recording and sharing, but also compliance with the labeling requirements that are central to the SUP Directive. If you indicate in GS1Trade Sync that your product's packaging is covered by the legislation, the system will guide you to also fill in the weight of the packaging*. *Applies from February 22, 2025.

SUP icon showing not to throw plastic waste on land or in the seaSUP icon showing product containing plastic must not be disposed of on land or in the ocean

GPSR: Necessary product safety information

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The EU's General Product Safety Regulation (GPSR) strengthens safety requirements for consumer goods and increases transparency in the supply chain. The GPSR aims to protect consumers across the EU and ensure that products meet safety standards through clear communication and responsible data management.

How does GS1Trade Sync contribute to the GPSR?
GS1Trade Sync makes it easier than ever for companies to comply with GPSR requirements. Data providers can register and share contact details of responsible economic operators directly in the system, allowing trading partners to easily access the necessary information for each product. This helps increase product safety while ensuring that consumers can trust that the products they buy comply with applicable regulations and standards.

GPSR functionality in GS1Trade Sync covers a wide range of products including skincare, beauty, household chemicals, clothing, textiles and toys. GPSR information creates a clear communication path to trading partners, making it possible to act on safety issues quickly and efficiently. In this way, GS1Trade Sync supports a high level of product safety while facilitating the process of meeting EU regulatory requirements.

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These industries in particular can benefit from GS1Trade Sync

When you create and maintain your products in GS1Trade Sync, you can exchange product data with all your trading partners at once. This saves you time, increases efficiency and improves data quality.

You can read more about how different industries can use GS1Trade Sync by clicking on the pluses below.

Public procurement

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By using GS1 digital solutions and standards, the public sector can achieve a simpler and more efficient procurement and operations process and support relevant reporting and documentation.

GS1Trade Sync ensures that up-to-date and detailed product data is easily exchanged between suppliers and buyers. The system also makes it easy for the public sector to document the composition of the food purchased, including the proportion of organic or plant-based products.

Retail and foodservice

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GS1Trade Sync makes it easy for you to exchange accurate product data and images with your trading partners such as Dagrofa, Coop, Dansk Cater and Hørkram. This means fewer errors, an efficient workday and increased sales opportunities.

When it comes to food, correct and up-to-date data is crucial, as omissions and errors can have consequences for those who will consume the food. If you change your ingredient list, GS1Trade Sync allows you to correct it in one place and all your trading partners will have the new information.

Healthcare sector

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GS1 standards enable manufacturers and distributors to comply with legal requirements such as reporting to the US medical device database GUDID and data requirements for Dutch hospitals.

GS1Trade Sync ensures accurate and easy exchange of product data, minimizing the need for manual entries and repeated updates when exchanging information about medical devices, among other things. Hospitals and regions have access to up-to-date information on product specifications, origin and environmental labels via the product database.

Beauty

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GS1Trade Sync is also relevant for those working in the beauty industry. You can easily exchange product data and images, such as the list of ingredients (INCI) for makeup, skincare, supplements and hair color, with trading partners such as Matas and Salling Group without having to worry about complicated Excel sheets or endless emails.

It saves time, reduces errors and increases confidence in your products. Together, let's make buying beauty products more fun and easier.

Transport and logistics

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GS1 standards make it possible to share product data and ensure transparency across borders and industries.

With solutions like GTIN and pallet labels, your goods can be efficiently tracked from factory to destination, and with GS1Trade Sync you can effectively share product data with business partners. Whether it's shops, restaurants or hospitals, we give you the tools to ensure fast and accurate delivery - and access to global markets.

Understand the business value of GS1Trade Sync

Get a business case that explains the business value of GS1Trade Sync concisely and precisely.

It's easy to forward and print out if you or a colleague, customer or other stakeholders need concrete examples of how GS1Trade Sync as a platform can create value for you.

Overview of data recipients and solution providers

Data receivers in GS1Trade Sync

Curious about which companies and government agencies you can send data to in GS1Trade Sync? Get an overview.

Solution Providers in GS1Trade Sync

See which companies act as solution providers in GS1Trade Sync and what it entails.

Prices and subscriptions

Below you can see the prices for GS1Trade Sync.

GS1Trade Sync

To use GS1Trade Sync, an annual subscription and one or more annual consumption subscriptions are required.

Your usage will be charged depending on whether you are a Data Supplier* or Data Receiver.

Read the terms of use for GS1Trade Sync

*If you wish to make use of the option to send data to FDA (U.S. Food and Drug Administration) and GUDID (Global UDI Database), an additional annual fee of DKK 50,000 ex. VAT will be added.

Subscription

GS1Trade Sync subscription

2.060 DKK / YEAR

Requires GS1Trade Sync subscription:

GS1Trade Sync Group Agreement

3.090 DKK / YEAR

GS1Trade Sync Solution Provider*.

5.150 DKK / YEAR

*This option allows you to send and receive data on behalf of other companies via your own account (GLN) in GS1TradeSync. This means that you can send and/or receive data on behalf of others via a communication channel, and that you avoid having to maintain a communication channel per company you assist.

This could be, for example, if you assist other companies in sending data from their internal applications (PIM/ERP etc.) to GS1TradeSync, or if you assist other companies in maintaining their website/webshop with the data they have registered in GS1TradeSync. It is assumed that written consent is given by the companies that you as Solution Provider must be able to send and/or receive data on behalf of.

Pricing for data providers

0 - 50 active GTINs

1.545 DKK / YEAR

51 - 100 active GTINs

2.833 DKK / YEAR

101 - 150 active GTINs

4.120 DKK / YEAR

151 - 200 active GTINs

5.150 DKK / YEAR

201 - 300 active GTINs

7.725 DKK / YEAR

301 - 400 active GTINs

9.270 DKK / YEAR

401 - 500 active GTINs

10.300 DKK / YEAR

501 - 750 active GTINs

15.450 DKK / YEAR

751 - 1,000 active GTINs

20.600 DKK / YEAR

1,001 - 2,000 active GTINs

41.200 DKK / YEAR

2,001 - 4,000 active GTINs

51.500 DKK / YEAR

4,001 - 6,000 active GTINs

61.800 DKK / YEAR

6,001 - 8,000 active GTINs

82.400 DKK / YEAR

8,001 - 10,000 active GTINs

92.700 DKK / YEAR

10,000+ active GTINs

103.000 DKK / YEAR

Prices for data recipients

0 - 100 active GTINs

5.150 DKK / YEAR

101 - 200 active GTINs

7.725 DKK / YEAR

201 - 500 active GTINs

10.300 DKK / YEAR

501 - 1,000 active GTINs

15.450 DKK / YEAR

1,001 - 2,500 active GTINs

25.750 DKK / YEAR

2,501 - 5,000 active GTINs

41.200 DKK / YEAR

5,001 - 10,000 active GTINs

51.500 DKK / YEAR

10,001 - 25,000 active GTINs

61.800 DKK / YEAR

25,001 - 50,000 active GTINs

72.100 DKK / YEAR

50,001 - 100,000 active GTINs

82.400 DKK / YEAR

100,000+ active GTINs

103.000 DKK / YEAR

Public research and analysis*

25.750 DKK / YEAR

*Members of this data recipient group must be public authorities, research institutes or not-for-profit organizations that use the received data for analysis or research.

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Pay only for relevant product data

The GS1Trade Sync subscription is usage-based. This means that you pay according to how much you use.

You can therefore review your products in GS1Trade Sync to ensure that you only pay for the product data you need.

Watch this video tutorial that guides you on how to do it.

Get started with GS1Trade Sync

To get started with GS1Trade Sync, your company must be a member of GS1 Denmark. If you are already a GS1 member, go directly to My GS1 and order.

A membership gives you a unique number - called a GS1 company prefix - which you use to generate your globally unique identification numbers.

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Meet our members

We have gathered a number of relevant cases on how our members use GS1Trade Sync.

Questions and answers

Below you'll find some of the questions we've already received about this service - and the answers we've given.
Maybe this is what you're looking for. Otherwise, feel free to contact us.

How does GS1Trade Sync relate to GDSN?

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Four times a year, GDSN is updated, which is the standard on which the GS1Trade Sync platform is based.

On the technical documentation page you can find the latest updated Danish documentation covering the fields we primarily use in the Danish market.

Who receives my product data?

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You can provide data to a range of companies in the retail and foodservice sector via GDSN.
And new ones are constantly being added.

How do I create products in GS1Trade Sync?

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Whether you're a beginner or need help with more advanced features, we're here to help.

Your membership automatically gives you access to free online courses with our specialists as well as tutorials and video guides in GS1Trade Sync. Of course, you are always welcome to call or write to us.

Can I use GS1Trade Sync in combination with other services? 

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Yes, you can do that. In fact, several of our services require that you have created your products in GS1Trade Sync.

If you have, you can also benefit from GS1Trade Exact (quality assurance of product data) and GS1Trade Image (product images). That way you get the most out of your membership.

Combine our services

GS1Trade Exact

GS1Trade Exact ensures the quality of your product data. All physical products are checked against the data entered in GS1Trade Sync.

With this service, you get quality-assured data that benefits the entire supply chain.

GS1Trade Image

GS1Trade Image provides professional marketing and planogram images that meet retailers' requirements and imaging guidelines.

If you want to create your own product photos, we can also help you get certified.

Get help and advice

On this page you will find answers to the questions we receive most often. We have also prepared guides that explain how things work in writing and on video. You are also welcome to contact us.

Meet our experts

Morten Buch
COO / Head of Industry Engagement
Nikolaj Brink Laursen
Industry Engagement Manager - Food retail / Foodservice