The Global Language of Business

NOTE: Thursday April 25th we can only be contacted by email info@gs1.dk, due to an internal event.

NOTE: Monday September 18th and Tuesday September 19th until 12 noon, we can only be contacted by email info@gs1.dk, due to an external event

GS1Trade Image

Marketing and planogram images of products

GS1Trade Image delivers professional marketing and planogram images in the quality demanded by retailers. The images also meet international standards and are ready to use in GS1Trade Sync. From there, they can be easily pulled into webshops, offer magazines and planogram systems.

You can get packshots, planogram images, images with styling, environmental images and CGIs (Computer Generated Images).

We supply images to Salling Group, Dagrofa, Coop Danmark, Rema 1000, Dansk Cater, Hørkram, Dagrofa Foodservice and many more. As a starting point, planogram and marketing images are only accepted in high resolution from approved photographic sources such as GS1Trade Image.

Order GS1Trade Image on My GS1

Present your products in the best possible way

In this video you can learn more about how GS1Trade Image offers a service where we take care of the photography and ensure compliance with applicable requirements and specifications.

 

What images does GS1Trade Image provide?

GS1Trade Image delivers high-quality, lifelike images that reflect the product we receive. This means your images meet the quality and needs of retailers and comply with global GS1 standards for images.

You can choose between our four packages: Image Standard, Image Standard Plus, Environmental and CGI. Click around the tabs to learn more.

Image standard - professional marketing and planogram images.

The Image Standard Package meets the demands of retailers. You get an image package with the required quantity, type and quality of high-resolution images for marketing your products

The package contains:

Upto 9 high-resolution images, packshots from different angles.

The number of images depends on the type of packaging. Images are delivered in both PNG and JPG file formats. JPG images are delivered with a clipping path around the photographed product.

6-8 planogram images depending on packaging type

1 planogram image of ready-to-sell package (GTINT.1.png)

1 planogram image of alternative front, if applicable

Graphic finishing: if we deem it necessary in relation to e.g. date printing, glare or minor scratches.

Price: 300 kr.

In some cases, extensive graphic editing is required to ensure optimal image quality. This can be for larger scratches, skewed packaging composition or other errors.

In the above cases, there will be an editing fee of DKK 160.

Delivery times are up to 10 business days from receipt of product/goods and order at GS1Trade Exact & Image in Ballerup.

When ordering express handling, the delivery time is a maximum of 5 business days against normally up to 10 business days. Express handling comes first in the queue, so they are always handled as the first orders as soon as the product/item is received at GS1Trade Exact & Image in Ballerup.

Express handling costs 100% extra for the selected service.

The images are delivered in GS1Trade Sync, from where they can easily be pulled to webshops, offer newspapers and planogram systems. This means that when you release data, images and data flow together to your customers. You always have the right to use your images.

Image Standard Plus

Here it is possible to get high-resolution images in 2 predetermined angles that go beyond what is included in the Image Standard image package. Read more in the Image Standard Plus section of the guide here

Styled images - More than just a packshot.

When you have product image requests that the Image Standard package cannot fulfill, we offer Packshot with styling and 2 options for environmental images.

Packshotwith styling - Price 575 kr.

Packshot with Styling is an image where we photograph the packaging and contents together and expose the image. This type of image is used by several of our members in their offer magazines. It is the photographer who composes and styles the image in relation to the packaging and content.

If the customer wants to have a say in the composition of the image, we recommend the "Environment standard" image package where possible.

Environment Standard - Price: 1295 kr.

The pack contains 2 variations of the product in the same environment and may contain up to three products per setup.

Environment Plus - Price: No fixed price - we'll make you an offer.

By ordering the Environmental Package Plus, we expand the possibilities to have food prepared, purchase additional regí, style food, develop recipes with a food writer, etc.

We photograph the product in a suitable environment in our own studio or at your location and purchase the necessary regí to make the product look its best. For example, sourcing fresh fruit for a photo with juice, food preparation, family photos and styling according to your wishes.

Delivery times are up to 10 business days from receipt of product/item and order at GS1Trade Exact & Image in Ballerup.

When ordering express handling, the delivery time is a maximum of 5 business days against normally up to 10 business days. Express handling comes first in the queue, so they are always handled as the first orders as soon as the product is received at GS1Trade Exact & Image in Ballerup.

Express handling costs 100% extra for the selected service.

The images are delivered in GS1Trade Sync, from where they can easily be pulled to webshops, offer papers, etc. This means that when you release data, images and data flow together to your customers. You always have the right to use your images.

Contact us at gs1tradeimage@gs1.dk if you would like to know more.

CGI - Get images of your product before it's produced.

With CGI (Computer Generated Images) you can get images of the product before it is produced. We create a professional-quality digital marketing image based on the product label and dimensions. This means you can potentially get your products to market faster.

CGI front + other angles:

CGI Front comes as follows:

1 high-resolution packshot (GTIN.C1N1_R) in both JPG (with clipping path) and PNG file format

1 Planogram (GTIN.1) in PNG file format

Price: 755 kr./piece.

Subsequent images with different angles, same GTIN and within the same order cost 475 kr./pc.

It is possible to order CGI in the angles below in addition to the front packshot:

CGI angled left, rotated 15 degrees and 30 degrees elevated (GTIN.C1L1_R)

CGI angled right, rotated 15 degrees and 30 degrees elevated (GTIN.C1R1_R)

CGI front, Straight front and elevated 30 degrees (GTIN.C1C1_R)

These images are delivered as high-resolution packshots in PNG and JPG file format.

Delivery times are up to 10 business days from receipt of order at GS1Trade Exact & Image.

When ordering express handling, the delivery time is a maximum of 5 business days against normally up to 10 business days. Express handling comes first in the queue, so they are always handled as the first orders as soon as the product is received at GS1Trade Exact & Image in Ballerup.

Express handling costs 100% extra for the selected service.

The images are delivered in GS1Trade Sync, from where they can easily be pulled to webshops, offer newspapers and planogram systems. This means that when you release data, images and data flow together to your customers. You always have the right to use your images.


We have a separate page dedicated to CGI, which you can access here

GS1Trade Image - CGI

If you are interested in learning more about your options for having computer-generated images (CGI) produced through GS1Trade Image, we have gathered in-depth information, examples and testimonials from existing users of our CGI service.

Read more about CGI

Examples from GS1Trade Image

CGI

Environment Standard

Image Standard

Environment Standard

Image Standard

Environment Standard

Environment Plus

Packshot with styling

Image Standard Plus

Prices and subscriptions

Below you will find lists of prices for GS1 subscriptions and services.

GS1 membership

To be part of GS1 Denmark and get access to all our standards and services, you need a membership.

With a GS1 Denmark membership you also get one GLN/EAN.
Read our membership conditions here.

Price overview

GS1 Denmark membership, incl. one GLN/EAN

500 DKK / YEAR

GS1ID Identification numbers

Identification numbers for GTIN-13 / GLN (EAN) / SSCC etc.

With our GS1ID subscription, you can create as many identification numbers as you need, whether it's for products, pallets, location numbers or anything else.

All identification numbers are generated based on your GS1 company prefix.

Identification numbers

GS1ID 1

250 DKK / YEAR

GS1ID 10

1.100 DKK / YEAR

GS1ID 100

1.400 DKK / YEAR

GS1ID 1.000

1.700 DKK / YEAR

GS1ID 10.000

2.000 DKK / YEAR

GS1ID 100.000

2.300 DKK / YEAR

Identification numbers for GTIN-13 Price/Weight

This GS1ID subscription is for you if you need to generate identification numbers where the actual weight or selling price of the product is indicated in the barcode itself.

All identification numbers are generated based on your so-called GS1 company prefix.

Identification numbers

GS1ID GTIN-13 Price

1.000 DKK / YEAR

GS1ID GTIN-13 Weight

250 DKK / YEAR

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Identification numbers for GTIN-8

This GS1ID subscription is for those who need to create barcodes that can be used on very small products where there is no room for a GTIN-13 or EAN-13 identification number.

You generate all identification numbers based on your GS1 company prefix.

Identification numbers

GS1ID GTIN-8

750 DKK / YEAR

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Identification numbers for GTIN-12/UPC

This GS1ID subscription is for you with exports to the USA and Canada.

You generate all identification numbers based on your GS1 company prefix.

Identification numbers

GS1ID GTIN-12/UPC

2.000 DKK / YEAR

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GS1Trade Services

GS1Trade Sync

To use GS1Trade Sync, an annual subscription is required, as well as one or more annual consumption subscriptions.

Your usage will be charged depending on whether you are a Data Supplier* or Data Receiver.

You can read more about the conditions for using GS1Trade Sync here

*If you wish to make use of the option to send data to FDA (U.S. Food and Drug Administration) and GUDID (Global UDI Database), an additional annual fee of DKK 50,000 ex. VAT will be added.

Subscription

GS1Trade Sync subscription

2.000 DKK / YEAR

Requires GS1Trade Sync subscription:

GS1Trade Sync Group Agreement

3.000 DKK / YEAR

GS1Trade Sync Solution Provider*.

5.000 DKK / YEAR

*This option allows you to send and receive data on behalf of other companies via your own account (GLN) in GS1TradeSync. This means that you can send and/or receive data on behalf of others via a communication channel, and that you avoid having to maintain a communication channel per company you assist.

This could be, for example, if you assist other companies in sending data from their internal applications (PIM/ERP etc.) to GS1TradeSync, or if you assist other companies in maintaining their website/webshop with the data they have registered in GS1TradeSync. It is assumed that written consent is given by the companies that you as Solution Provider must be able to send and/or receive data on behalf of.

Pricing for data providers

0 - 50 active GTINs

1.500 DKK / YEAR

51 - 100 active GTINs

2.750 DKK / YEAR

101 - 150 active GTINs

4.000 DKK / YEAR

151 - 200 active GTINs

5.000 DKK / YEAR

201 - 300 active GTINs

7.500 DKK / YEAR

301 - 400 active GTINs

9.000 DKK / YEAR

401 - 500 active GTINs

10.000 DKK / YEAR

501 - 750 active GTINs

15.000 DKK / YEAR

751 - 1,000 active GTINs

20.000 DKK / YEAR

1,001 - 2,000 active GTINs

40.000 DKK / YEAR

2,001 - 4,000 active GTINs

50.000 DKK / YEAR

4,001 - 6,000 active GTINs

60.000 DKK / YEAR

6,001 - 8,000 active GTINs

80.000 DKK / YEAR

8,001 - 10,000 active GTINs

90.000 DKK / YEAR

10,000+ active GTINs

100.000 DKK / YEAR

Prices for data recipients

0 - 100 active GTINs

5.000 DKK / YEAR

101 - 200 active GTINs

7.500 DKK / YEAR

201 - 500 active GTINs

10.000 DKK / YEAR

501 - 1,000 active GTINs

15.000 DKK / YEAR

1,001 - 2,500 active GTINs

25.000 DKK / YEAR

2,501 - 5,000 active GTINs

40.000 DKK / YEAR

5,001 - 10,000 active GTINs

50.000 DKK / YEAR

10,001 - 25,000 active GTINs

60.000 DKK / YEAR

25,001 - 50,000 active GTINs

70.000 DKK / YEAR

50,001 - 100,000 active GTINs

80.000 DKK / YEAR

100,000+ active GTINs

100.000 DKK / YEAR

Public research and analysis*

25.000 DKK / YEAR

*Access to this option can only be granted to entities characterized as a public undertaking

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GS1Trade Exact

To use GS1Trade Exact requires a subscription, after which you will be charged based on your usage of the service.

Subscription

GS1Trade Exact subscription

300 DKK / YEAR

Services

Product creation and quality check

600,00 DKK

- Express handling

600,00 DKK

Product quality check

325,00 DKK

- Express handling

325,00 DKK

Label quality check - File

160,00 DKK

- Express handling

160,00 DKK

Label quality check - Physical product

320,00 DKK

- Express handling

320,00 DKK

Error surcharge - (Product and Label quality check)

160,00 DKK

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GS1Trade Image

To use GS1Trade Image requires a subscription, after which you will be charged based on your usage of the service.

Subscription

GS1Trade Image subscription

300 DKK / YEAR

Services

Image Package Image Standard Package

300,00 DKK

Express Handling Image Standard (Std)

300,00 DKK

Image Std Plus

575,00 DKK

Image Std. Plus Express Handling

575,00 DKK

Graphic finishing

160,00 DKK

Environment Standard

1295,00 DKK

- Express handling

1295,00 DKK

Environment Plus

By appointment

- Express handling

Not possible

Packshot with styling

575.00 DKK

- Express handling

575.00 DKK

CGI -(first image, front shot)

755,00 DKK

CGI - (all subsequent images)

475,00 DKK

- Express handling CGI

755,00 DKK

- Express handling post CGI image (per piece)

475,00 DKK

Certification

Certification: Get the opportunity to upload approved images according to the GS1 standard

8.000 DKK

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GS1Trade Transact

To use GS1Trade Transact, you need to choose which integration solution works best for your financial system. Both are billed via a subscription. You are then billed based on usage.

Subscription

GS1Trade Transact creation

2.500 DKK

GS1Trade Transact subscription

3.000 DKK / YEAR

Price per document

2,00 DKK

Additional price per VANS document

2,00 DKK

Connecting new partners
- The first partner is included in creation

1.000 DKK

Plug-in til E-conomic

Plugin for e-conomic subscription

3.000 DKK / YEAR

Plug-in for Tracezilla

Plugin for Tracezilla subscription

4.800 DKK / YEAR

Plug-in for Visma.net

Plugin for Visma.net subscription

4.800 DKK / YEAR

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Get started with GS1Trade Image

To get started with GS1Trade Image, your company must be a member of GS1 Denmark. If you are already a GS1 member, go directly to My GS1 and order.

A membership gives you a unique number - called a GS1 company prefix - which you use to generate your globally unique identification numbers.

Become a member
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Order on My GS1
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GS1Trade Image users

Combine our services

GS1Trade Exact

GS1Trade Exact ensures the quality of your product data. All physical products are checked against the data entered in GS1Trade Sync.

Quality-assured data for the entire supply chain.

GS1Trade Sync

GS1Trade Sync is a data pool for product data exchange that your trading partners can access.

GS1Trade Sync streamlines data exchange between trading partners because data only needs to be entered in one place. This increases the quality of product data and creates value for you - and the entire value chain.

Frequently asked questions

Why does GS1 offer an image service?

GS1Trade Image is a sister service to our product database GS1Trade Sync, and because standardized photos linked to product data are a requirement in today's trade, we decided to kill two birds with one stone and make it possible to combine the two services.

What types of product images will I receive?

Depending on the type of packaging, our standard image package includes up to 9 exposed pack shots from different angles and 3 planogram images.

Who owns the copyright?

Through GS1 Denmark you have the right to use the images, however, the photographer owns the copyright. Our professional photographers take care of all the technical aspects to ensure the images are of the best quality. Read more about copyright.

Can I upload images myself?

It is possible to upload images to GS1Trade Sync yourselves. Please note, however, that retailers only receive images from certified photographers. If you upload your own images, be it for marketing or planogramming purposes, they will not be used unless you are certified.

Please contact GS1Trade Image for more information.

How do you get certified?

If you can provide professional product images yourselves, it is possible to become certified according to the image specifications applied. You can then upload your own certified images, which are automatically accessible to your data recipients.

Certification is a one-time benefit that is valid as long as the specifications are met. If certification is revoked, it will require a new certification process to be re-certified.

What is the processing time for express handling?

The processing time is a maximum of 5 business days compared to the normal 10 business days.

Express handling comes first in the queue, so they are always handled as the first orders as soon as the product/item is received at GS1Trade Exact & Image in Ballerup.

Express handling costs 100% extra for the selected service.

GS1 Stories

We are ready to help

If you want to know more about how GS1Trade Image can create value for your business, contact our trained consultants who are ready to guide you through the process.

Member Service opening hours:

Monday to Thursday: 08:30 to 15:30
Friday: 09:00 to 15:00

+45 39 27 85 27

Or by email: info@gs1.dk

Morten Buch
COO / Head of Retail
+45 39 16 90 17