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NOTE: Monday September 18th and Tuesday September 19th until 12 noon, we can only be contacted by email info@gs1.dk, due to an external event

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GS1Trade Image

Professional product images tailored to your needs

Get high-quality images of your products tailored to meet the needs of retailers and foodservice providers.

The images are ready to use directly from GS1Trade Sync and you share them together with product data. Your partners and customers use the images for sales channels such as webshops, offer magazines and in planogram systems.

Whether you need packshots, digitally created images or styled images of your products, we’ve got you covered.

Order GS1Trade Image on My GS1
 

More than 40,000 product images captured

Since 2017, we have photographed over 40,000 products for a wide range of companies. Want us to help you too?

Specializing in images for retail and foodservice

We are proud to provide images to Salling Group, Dagrofa, Matas, Coop Danmark, Rema 1000, Dansk Cater, Hørkram, and many others.

These retailers want high-quality images with accurate dimensions to promote your products both online and in-store. They also need planogram images so they can plan where to efficiently organize product placement on shelves.

When you choose GS1Trade Image, you ensure that your product images meet industry standards and comply with global GS1 standards.

Present your products in the best possible way

In this video you'll get an insight into how GS1Trade Image can help you get professional and sharp product images that enhance your product presentation.

 

GS1Trade Image creates value for Stryhns

Helle Vange Eriksen
Marketing Manager
‍StryhnsA/S
"

GS1Trade Image has made our product photography workflows simpler and more efficient. We get sharp and professional images that live up to our expectations - and all at a great price.

Choose the image package that best suits your product

Get high-quality product images that reflect the product you deliver to us. Browse our packages and find your favorite.

Packshots - Image Standard

The popular choice

With packshots, you get an image package with the required quantity, type and quality of images for marketing your products.

The number of images depends on the type of packaging. We deliver the images in both PNG and JPG file formats. Images in JPG are delivered with a clipping path around the photographed product.

The package contains

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  • Up to 9 high-resolution images, packshots from different angles
  • 6-8 planogram images depending on packaging type
  • 1 planogram image of retail ready packaging
  • 1 planogram image of alternative front, if applicable


Price: 300,00 DKK

Add-ons to the package:

  • Graphic editing to ensure optimal image quality
  • Ability to get high-resolution images in 2 self-selected angles (Image Standard Plus)

Computer generated images

Be on time and get razor-sharp quality

When you choose Computer Generated Images (CGI), you can get images of your product before it is produced.

We create a high-quality digital marketing image based on the product artwork and dimensions. This means you can potentially get your products to market faster. You also don't have to send a physical product to us as everything runs digitally.

You get true-to-life images that can't otherwise be captured with a professional camera.

The package contains

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  • 2 high-resolution packshots (frontshot)
  • 1 planogram image


Price: 755,00 DKK.

Add-ons to the package:

  • Multiple angles of the product of your choice

Styled Images

When it needs a little extra

If you want your product images photographed with a background, we offer packshots with styling and two options for environmental shots. Here we go all in to present your product in the best possible way by setting the right mood.

Get your images faster with express handling

Our normal delivery times are up to 10 business days. If you choose express handling, the maximum delivery time is 5 business days.

Express orders are first in line, so we always handle them first as soon as the product is received at GS1Trade Exact & Image in Ballerup. It costs 100% extra for the selected image package.

How easy it is to get your images

1

You submit your product to GS1Trade Image and Exact in Ballerup

We make sure your product images are ready within 10 business days (5 for express handling)

2

You receive your images digitally in GS1Trade Sync, from where they are automatically shared with your customers and partners

3

You get your product back at your own expense or we destroy/donate it depending on our agreement

4

Prices and subscriptions

Below you can see the prices for GS1Trade Image and the image packages we offer.

GS1Trade Image

To use GS1Trade Image requires a subscription, after which you will be charged based on your usage of the service.

Subscription

GS1Trade Image subscription

300 DKK / YEAR

Image packs

Packshots - Image Standard incl. planogram

300,00 DKK

Packshots - Image Standard Plus incl. planogram

575,00 DKK

CGI packshot incl. planogram(first image, front shot)

755,00 DKK

CGI - (all subsequent angles - price per angle)

475,00 DKK

Packshot with styling

575.00 DKK

Environment Standard

1295,00 DKK

Environment Plus

By appointment

Graphic finishing

160,00 DKK

Express handling

All image packages, except for Environment Plus, can be purchased as express delivery.
This costs 100% on top of the price shown.

Certification

Certification: Get the ability to upload approved
images according to the GS1 standard

8.000 DKK

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Get started with GS1Trade Image

To get started with GS1Trade Image, your company must be a member of GS1 Denmark. If you are already a GS1 member, go directly to My GS1 and order.

A membership gives you a unique number - called a GS1 company prefix - which you use to generate your globally unique identification numbers.

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Combine our services

GS1Trade Exact

GS1Trade Exact ensures the quality of your product data. All physical products are checked against the data entered in GS1Trade Sync.

With this service, you get quality-assured data that benefits the entire supply chain.

GS1Trade Sync

GS1Trade Sync is a data pool for product data exchange that your trading partners can access.

GS1Trade Sync streamlines data exchange between trading partners because data only needs to be entered in one place. This increases the quality of product data and creates value for you - and the entire value chain.

Questions and answers

Below you'll find some of the questions we often get about GS1Trade Image - and the answers we've given.

Why does GS1 offer an image service?

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GS1TradeImage is a sister service to our product database GS1TradeSync, and because suppliers and retailers want standardized images linked to product data, we have chosen to make it easier for our members by combining the two services.

What product images do I get in the standard package?

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Depending on the type of packaging, our standard image package includes up to 9 exposed, high-resolution packshots in 2 formats (jpg/png) from different angles for use in webshops, newspapers and other marketing contexts, as well as 6-8 planogram images, which are important for your retail customers when setting up in-store displays.

If your product arrives in a sales-ready package, we also take a front image of this for the planogram.

Who owns the copyright?

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You have access and usage rights to the images via GS1Trade Sync, but the photographer owns the copyright.  

Can't I take my own photos and upload them in GS1Trade Sync?

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It is possible to take your own photos and upload them in GS1TradeSync. However, please note that retailers want to receive high-resolution packshots and planogram images from approved photographer sources such as GS1Trade Image.

How do I become a certified photographer?

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It is possible to become a certified photographer in current image specifications and deliver images that are automatically forwarded to data recipients via GS1Trade Sync. Certification is a one-time service that is valid as long as the specifications are met. If the certification is revoked, a new certification process will be required.

Send an email to gs1tradesync@gs1.dk if you want to know more about how to become certified.

What is the processing time for the images?

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The processing time is generally up to 10 business days. However, you can purchase express handling, where the processing time is max. 5 business days from when we receive the product. Express handling comes first in the queue, so they are always handled as the first orders as soon as the product/item is received at GS1TradeExact & Image in Ballerup.

Express handling costs 100% on top of the selected service.

Can my customers use computer generated images (CGI)?

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Yes, they can. In fact, more and more companies are choosing CGI images because the quality is top notch. Often you'll get even better quality if your packaging is very flexible or creates glare.

Many also choose this solution when they don't have the finished product yet, as the images can be created as long as you have your design in place. This makes it possible to start marketing at a better time.

We are ready to help you

If you want to learn more about GS1Trade Image or have questions about the service, we recommend that you contact our experts who are ready to guide you through the process.

Contact us
and we will respond as soon as possible.

Tel: +45 39 27 85 27

Email: gs1tradeimage@gs1.dk

Jacob Houd Holst Christensen
Data Quality Manager
Mikkel Fiskers
Data Quality Assistant