In common parlance, many people know the GTIN as a barcode, but technically the GTIN is the number below the barcode symbol itself, and can therefore also be used for other technologies such as 2D barcodes and RFID tags.
GS1Trade Image delivers professional, high-resolution planograms and images in the quality demanded by retailers. The images also meet international standards and are ready to use in GS1Trade Sync. From there, they can be easily pulled into webshops, offer magazines and planogram systems.
Please note that Salling Group, Dagrofa and Coop Danmark generally only accept high-resolution planogram and marketing images from approved photographer sources such as GS1Trade Image. You can either choose to get certified yourself or let us take the images for you.
NB! GS1 Denmark is introducing new prices and membership conditions, which will apply from 1 January 2024. For some members, this means that subscriptions and services will be cheaper; for others, it will be more expensive.
You can read more about the upcoming changes here.
Does your company need product images, planogram images or environmental displays of your products?
In this video you can learn more about how GS1Trade Image offers a service where we take care of the photography and ensure compliance with applicable requirements and specifications.
GS1Trade Image delivers high-quality, lifelike images that reflect the product we receive. This means your images meet the quality and needs of retailers and comply with global GS1 standards for images.
The Image Standard Package meets the demands of retailers. You get an image package with the required quantity, type and quality of high-resolution images for marketing your products.
The package contains:
Upto 9 high-resolution images, packshots from different angles.
The number of images depends on the type of packaging. Images are delivered in both PNG and JPG format. JPG images are delivered with a clipping path around the photographed product.
1 planogram image of the front
1 planogram image of retail ready packaging
Graphic finishing: if we deem it necessary, for example for date printing, glare or minor scratches.
Price: 325 kr.
In some cases, extensive graphic editing is required to ensure optimal image quality. This can be for larger scratches, skewed packaging composition or other errors.
As of September 1, 2023, there will be an editing surcharge of DKK 175 in the above cases.
Delivery times are up to 10 business days from receipt of product/goods and order at GS1Trade Exact & Image in Ballerup.
When ordering express handling, the delivery time is a maximum of 5 business days against normally up to 10 business days. Express handling comes first in the queue, so they are always handled as the first orders as soon as the product/item is received at GS1Trade Exact & Image in Ballerup.
Express handling costs 100% extra for the selected service.
The images are delivered in GS1Trade Sync, from where they can easily be pulled to webshops, offer newspapers and planogram systems. This means that when you release data, images and data flow together to your customers. You always have the right to use your images.
When you have requests for your product images that the Image Standard package cannot fulfill, we offer Environmental Image packages 1, 2 and 3.
Environmental image 1 - Price: 640 kr.
Presentation of the product with supporting elements. The image is taken either with or without packaging at the photographer's discretion.
Environmental image 2 - Price: 960 kr.
Graphic processing if we deem it necessary in relation to e.g. date printing, glare or scratches.
Styled image 3 - Price: By appointment.
Special requests that we enter into a dialogue about. Examples could be food preparation, family photos or styling as requested by the supplier.
The sky's the limit.
It is not possible to order express handling for environment 3 images.
Delivery times are up to 10 business days from receipt of product/item and order at GS1Trade Exact & Image in Ballerup.
When ordering express handling, the delivery time is a maximum of 5 business days against normally up to 10 business days. Express handling comes first in the queue, so they are always handled as the first orders as soon as the product/item is received at GS1Trade Exact & Image in Ballerup.
Express handling costs 100% extra for the selected service.
The images are delivered in GS1Trade Sync, from where they can easily be pulled to webshops, offer papers, etc. This means that when you release data, images and data flow together to your customers. You always have the right to use your images.
With Computer Generated Image(CGI) you can get images of the product before it is produced. We create a professional-quality digital marketing image based on the product's label and dimensions. This means you can potentially get your products to market faster
CGI Front + other angles:
CGI Front is delivered as follows:
1 high-resolution packshot (GTIN.C1N1_R) in both JPG (with clipping path) and PNG file format.
1 Planogram (GTIN.1) in PNG file format
price 755 kr./piece .
Subsequent images with different angles, same GTIN and same order cost 325 kr./piece .
It is possible to order GCI in the angles below in addition to the front packshot.
GCI Window (GTIN.C1L1_R)
CGI Right (GTIN.C1R1_R)
CGI Oppefra (GTIN.C1C1_R)
These images are delivered as high-resolution packshots in PNG and JPG file format.
Delivery times are up to 10 business days from receipt of order at GS1Trade Exact & Image.
When ordering express handling, the delivery time is a maximum of 5 business days against normally up to 10 business days. Express handling comes first in the queue, so they are always handled as the first orders as soon as the product/item is received at GS1Trade Exact & Image in Ballerup.
Express handling costs 100% extra for the selected service.
The images are delivered in GS1Trade Sync, from where they can easily be pulled to webshops, offer newspapers and planogram systems. This means that when you release data, images and data flow together to your customers. You always have the right to use your images.
We have a separate page dedicated to CGI, which you can access here
If you are interested in learning more about your options for having computer-generated images (CGI) produced through GS1TradeImage, we have gathered in-depth information, examples and testimonials from existing users of our CGI service.
Contact our Member Service team, and we will help you get started.
Then you can quickly place an order with GS1Trade Image on 'My GS1'.
GS1Trade Exact ensures the quality of your product data. All physical products are checked against the data entered in GS1Trade Sync.
Quality-assured data for the entire supply chain.
GS1Trade Sync is a data pool for product data exchange that your trading partners can access.
GS1Trade Sync streamlines data exchange between trading partners because data only needs to be entered in one place. This increases the quality of product data and creates value for you - and the entire value chain.
GS1Trade Image is a service that is connected to our database GS1Trade Sync, and because of the demand for standardized images being available and linked to product master data, we have decided to make it possible to combine the two services.
Depending on the type of packaging, our standard image package includes up to 9 exposed pack shots from different angles and 3 planogram images.
Through GS1 Denmark you have the right to use the images, however, the photographer owns the copyright. Our professional photographers take care of all the technical aspects to ensure the images are of the best quality. Read more about copyright.
It is possible to upload images to GS1Trade Sync yourselves. Please note, however, that retailers only receive images from certified photographers. If you upload your own images, be it for marketing or planogramming purposes, they will not be used unless you are certified.
Please contact GS1Trade Image for more information.
If you can provide professional product images yourselves, it is possible to become certified according to the image specifications applied. You can then upload your own certified images, which are automatically accessible to your data recipients.
Certification is a one-time benefit that is valid as long as the specifications are met. If certification is revoked, it will require a new certification process to be re-certified.
The processing time is a maximum of 5 business days compared to the normal 10 business days.
Express handling comes first in the queue, so they are always handled as the first orders as soon as the product/item is received at GS1Trade Exact & Image in Ballerup.
Express handling costs 100% extra for the selected service.
If food waste were a country, only China and the US would emit more CO2. In Norway, supermarket chain Meny has saved 18 percent of food waste costs on fresh meat by using smart barcodes.
Over the past five years, Danish skincare company Australian Bodycare has grown by more than 50% per year. This success is largely due to a digital initiative that has today secured export breakthroughs in several markets.
The New Loop is on a roll. A vision of a new deposit system for takeaway packaging has generated so much attention that it's almost hard to keep up. The future will bring coffee cups, pizza boxes and all sorts of other takeaway packaging ready to be recycled. And barcodes will be essential on that journey.
If you want to know more about how GS1Trade Image can create value for your business, contact our trained consultants who are ready to guide you through the process.
Member Service opening hours:
Monday to Thursday: 08:30 to 15:30
Friday: 09:00 to 15:00
