GS1 is a peace of mind in everyday life

Annette Wisler Houmann

Product Manager, Peter Larsen Coffee

Text:

Karen Gahrn

Photo:

Andreas Bang Kirkegaard

How do you use GS1 in your everyday life?

- We primarily use GS1 to ensure correct master data for our customers so that logistics, warehouse management and sales processes run optimally at all stages of the supply chain. We also use data internally, where we retrieve product images for our B2B webshop, it runs as a fixed integration, so we are constantly updated with new product images.

It became a requirement a few years ago from some of our retail wholesalers to use GS1Trade Exact, so we consistently use GS1's validation service, and for me as a manager, it gives me peace of mind knowing that we deliver correct master data to our customers.

I really think GS1 has a great service when you contact them. I always have the feeling that there are no stupid questions and have always been met with good customer service.

‍How doesthe collaboration with GS1 contribute and develop in your company?‍

- GS1 has first and foremost been a tool to create uniformity in our work with data. It has definitely made our data processing much more standardized and means much higher data quality now.

Previously, when we created a new product, we contacted all our wholesalers, both in the retail and foodservice markets. Today, the wholesalers go in and collect information themselves. The optimal collaboration is when we only need to provide a GTIN and a price, and all master data is then retrieved in GS1Trade Sync.

- As something new, we have started using GS1's CGI images, i.e. computer generated images. We often have to deliver product images to wholesalers long before we have produced the product. As soon as I have an approved artwork, I send it to GS1Trade Image and they create a product image that we can upload into the system.