A question of quality

Semir Bojcic

Senior Data Governance Consultant, Salling Group

Text:

Casper Hindse

Photo:

Kasper Løftgaard

How do you use GS1 in your everyday life?

- We use GS1 in several different internal processes. Both when it comes to the logistical data that aims to secure a product's path through our value chain, and for the more customer-facing data and images we display on our various websites. The quality of the data and images we receive from GS1 is therefore paramount. Our various warehouses, stores and other internal departments depend on correct master data, and if you as a customer shop on one of our websites, it is crucial - and required by law - that you can see lists of ingredients and nutritional declarations, for example. Without GS1, it would be more difficult and expensive to provide this service.

How does the collaboration with GS1 contribute and develop in your company?

- In the past, we didn't have a standard way of collecting data and images. In other words, there were a lot of Excel files circulating via emails when we were in contact with our suppliers. It was difficult to keep track of it all because many things can go wrong when one Excel sheet says one thing, while another might not match the first. With GS1, there is now a common platform.

- I can clearly see that it's crucial for our suppliers - and for us data recipients - that there are standards that are easy to access. Today, you fill in the same form for Coop and Dagrofa as for us, which saves you time as a supplier. Quite simply, everyday life has become easier and more transparent.

- It's one thing to be able to register and collect data on products easily and efficiently. Another is the data quality of the products. That's why we also require our suppliers to purchase GS1's validation service, GS1Trade Exact, where GS1 checks the physical packaging against what is entered in the GS1 database. This is, of course, crucial for both quality assurance and the various legal requirements - and ultimately also for the customer, who must be able to trust the data we display.