The Global Language of Business

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What are Digital Product Passports?

The Digital Product Passport (DPP) is digital sustainability data of the lifecycle of physical products, which, in combination with GS1 standards, allows you to verify, manage and make visible the sustainability of your product in practice.

Understand Digital Product Passports
in two minutes

Digital product passports in practice

Digital product passports outline circular products and business models. In this way, the product passport assigns a unique identity to the product, which is linked to one or more data sources - giving businesses and consumers easy access to product information such as: Durability, origin, warranty, recycling, and instructions for assembly or repairs directly from the supplier - or other data sources chosen by the supplier.

Want to know if industry players are ready to work with smart barcodes?

Are you interested in reading all the most important things that were said and what the players agreed on?

Then download our recap from the day now.

Download summary here

The new EU legislation

Europe is at the beginning of its transformation to a more circular economy and aims to become the world's most sustainable region. Digital product passports are included in a new EU legislative framework - the Ecodesign for Sustainable Products Regulation (ESPR), as part of the EU Green Deal, with the aim of fulfilling Europe's commitment to the Paris Agreement and the UN Sustainable Development Goals.

The proposal covers virtually all physical products on the European market in all product areas, with the exception of food, animal feed and medical products, where other legislation with equivalent requirements applies. The law is expected to enter into force at the beginning of 2024, after which the rules will be rolled out gradually until 2030.

Digital product passports for car batteries

Benefits of Digital Product Passports

EU legislation on product passports ensures consistent information management and provides the necessary tools to achieve and follow up on companies' own sustainability goals and increase consumer interaction.

Contributing to sustainability

Consumers receive product data via their smartphone to support their sustainable choices.


Increased traceability

Unique identities and standardized data make it visible that all parties in the value chain meet sustainability requirements.


More transparency

Open sustainability data provides greater international visibility for businesses and consumers through the supply chain.

Consumer and product safety

Reliable and verified data protects products, consumers and patients, and ensures that everyone has the same information.

Efficient logistics flow

Buyers and producing companies avoid unnecessary manual administration and handling of data.

Law enforcement

Standardized information ensures that companies comply with laws, regulations and industry requirements.

Go in-depth with DPP

Are you interested in learning more about the ambitions for implementing DPP?

Then download our white paper here.

Download the white paper

Digital product passports and GS1

GS1 standards enable digital product passports to work in practice. In particular, standards for identification, labeling and sharing, including 2D barcodes and GS1 Digital Link, are particularly relevant for digital product passports. This means that GS1 standards allow online access and product information from the same barcode to be scanned by consumers with a mobile phone, at the checkout - and by all parties in the supply chain.

GS1 Denmark has a driving role in enabling solutions for digital product passports. We are active in the global standardization work at GS1 to further future-proof DPP.

DPP projects

Here is an overview of projects and cooperation at national and European level.

More knowledge?

Find out more about the new EU regulation, reports and publications from companies and authorities.

News from GS1

Read national and international updates and news related to GS1

Want to know more about digital product passports?

Do you have questions about how to use GS1 standards to future-proof your work around digital product passports? Then write to us.

Curious to know more about Digital Product Passports?

Contact our Digital Product Passport specialists if you have any questions and/or would like more information.

Mads Kibsgaard
Senior Sustainability & Business Developer
+45 39 16 90 08