GTIN
In common parlance, many people know the GTIN as a barcode, but technically the GTIN is the number below the barcode symbol itself, and can therefore also be used for other technologies such as 2D barcodes and RFID tags.
In common parlance, many people know the GTIN as a barcode, but technically the GTIN is the number below the barcode symbol itself, and can therefore also be used for other technologies such as 2D barcodes and RFID tags.
For many years, the barcode has served only one purpose: to identify a product at the checkout. But today, businesses and consumers need much more information about products.
With GS1 2D barcodes, a single barcode can connect your product to retail, the supply chain, and digital user experiences. When barcodes go digital, it opens up new opportunities for businesses.
The traditional barcode contains only one piece of information: a product number.
But companies are increasingly facing demands for more product information, better traceability, proof of sustainability, digital experiences for consumers, and much more.
They get all of that through 2D barcodes with GS1 Digital Link.
Imagine that your barcode doesn’t just identify a product, but also opens up a digital world of information about it.
That is the idea behind GS1 Digital Link.
Watch the video to learn more about your options and how it works.
4 min
The world's largest companies are switching from barcodes to QR codes for better consumer data.
6 min
Consumers are increasingly demanding more and better information about the products they buy. Detailed product data plays a crucial role.
8 min
Food waste is a challenge so big that it has its own target in the UN Sustainable Development Goals.
GS1Trade Activate is where you create your 2D barcodes and the corresponding GS1 Digital Link. Follow these four steps to get started with the next generation of barcodes.
1. Create a GTIN
2. Set up GS1 Digital Link
3. Generate a 2D barcode
(QR code or DataMatrix)
4. Test and implement on packaging
GS1 Denmark helps businesses get started with 2D barcodes and GS1 Digital Link. Below, you’ll find guides on how to get started on your own, access to webinars on 2D barcodes, and answers to frequently asked questions.
Feel free to contact us anytime if you need personalized advice.
